Hacking Human Nature for Good: A Practical Guide to Changing Human Behavior by Dan Ariely & Jason Hreha & Kristen Berman

Author:Dan Ariely & Jason Hreha & Kristen Berman [Ariely, Dan]
Language: eng
Format: epub, pdf
Tags: Subject
Publisher: Irrational Labs
Published: 2014-05-27T04:00:00+00:00

Let's review what we’ve learned so far:

We know that people hate losing more than they like gaining. We also know that this is probably because we overvalue things we own, especially things we have put effort into.

Therefore, in order to use loss aversion as a behavior change force, we need to:

Remind the audience that loss is inevitable unless they perform the desired behavior.

Make sure that the audience feels ownership over the very thing we’re threatening them with the loss of.

Get the audience to put time and effort into the thing we want them to value—the sooner, the better.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.